Tokens are used each time you want to generate a comment or post, how much is spent depends on a few factors described below
1 token to generate a normal comment in all socials, a comment refers to reply to a post or reply to another users post, the size is not limited as of now.
3 tokens for new posts in all socials, new posts are more lenghty and require more power to generate
4 tokens are required only on instagram because it uses GPT-4o vision to see the image or video.